))
15: Audience Targeting: What sets Meta Ads Apart
Manage episode 483951134 series 3647660
A tartalmat a Stacy Covitz biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Stacy Covitz vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!
Have you met Moira? Find out if your business is ready for Meta Ads by taking this quiz on ChatGpt!
In this episode, Stacy Covitz discusses effective audience targeting strategies for Meta ads, focusing on three main types of audiences: cold, warm, and lookalike. She emphasizes the importance of understanding these audience types to optimize ad performance and shares insights on an underutilized audience type based on video views.
Takeaways
If you're not seeing results with Meta ads, this episode is for you.
There are three main types of audiences for Meta ads: cold, warm, and lookalike.
Cold audiences are for testing and targeting broad interests.
Warm audiences consist of custom audiences who have engaged with your content.
Lookalike audiences resemble your best customers and can help in scaling.
A hundred percent video view custom audience is often underutilized.
Targeting specific interests can lead to better ad performance.
Using video views can help identify highly interested audiences.
Engagement metrics are crucial for defining warm audiences.
Understanding audience types can save money on ad spend.
Grab my free resource to set up your Facebook ad account!
Grab My Free Checklist to Audit your Ad Campaign
Subscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!
37 epizódok
Megosztás
