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S4E25 - Optimizing organizational processes with Ruben de Boer
Manage episode 437211117 series 3266320
A tartalmat a Rommil Santiago's Experiment Nation biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Rommil Santiago's Experiment Nation vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Ruben de Boer, a lead consultant at Online Dialogue and the founder of Conversion Ideas, shares his approach to conversion rate optimization (CRO) and experimentation. With 15 years of experience, Ruben emphasizes the importance of data-driven decision-making and understanding human behavior. He highlights the shift from focusing solely on digital products to also optimizing organizational processes. Ruben provides insights into the challenges of implementing experimentation in organizations, the need for higher management support, and the significance of aligning with colleagues' goals and motivations. He advocates for a research-driven approach, continuous feedback, and fostering an experimentation culture within teams to drive better results.
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