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In Session with Liz Caruso, Liz King Events and Techsytalk (Part 2)
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In this episode of Event ProfsCast, Liz Caruso of Liz King Events and TechyTalk is back for part two of her conversation with Rachel about event production in a post-pandemic world.
The Highlights
- In the virtual events context, an attendee multi-tasking isn’t necessarily a disaster. Do we need 100% attention to prove that an attendee is having a good experience? Probably not. In fact, many of Liz’s clients aren’t necessarily even interested in return to in-person events, so multi-tasking attendees is hardly a sign of doom.
- Even as in–person gathering returns, many event planners are more than happy to retain some virtual aspects of events, moving to a hybrid structure. This is not “back to normal” in our industry. We have to push each other to learn new things and incorporate the lessons of the last two years as we move forward. There is a new normal, and that’s good news!
- Success is no longer measured by numbers of registrations or attendees. Success is being measured based on minutes watched, number of connections made, and other metrics that more accurately reflect the value provided by a given event. Just putting people in seats is not enough any more. We can, and should, be measuring how truly engaged those people are and were!
- In Liz’s world, the end of the pandemic means incorporating virtual community building while adding in-person components back into the mix. Done well, this is the best of all worlds.
- The growth of interest in virtual gatherings and online community building is best described as explosive. Liz found that the environment of the last two years turned even her smaller, localized events into global events. Enabling people to connect virtually when they could not connect physically has been transformative going forward.
- Liz and Rachel spent a little time talking about their personal experiences during lockdown and how that is impacting some of their choices personally and professionally today. Lockdown / virtual event burnout … the struggle is real. If you’re dealing with that as we return to “normal”, know that you’re not alone.
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