NEA’s Vanessa Larco says generative AI will change the SaaS pricing model - and that’s a good thing

Equity

Vanessa Larco, partner at New Enterprise Associates (NEA), believes that Generative AI’s impact on the world of SaaS could be huge.

The investor joined Mary Ann Azevedo on Equity to talk through, among other topics, her theories about how GenAI could alter the pricing models SaaS businesses use when charging customers.

“I think where [SaaS] people aspire to get to is value-based pricing. This is really, really hard,” she said. But “I think it's a North Star for a lot of different SaaS products.”

Larco also touched on how incumbents’ AI strategies may impact the startup world in general and in particular, what Apple’s new intelligence offering might mean for founders.

The venture capitalist also gave us insight as to why despite being a big believer in the enterprise, she’s also still bullish on consumer investing and what she looks for when evaluating startups in the space.

“I'm bullish on it. Look, I think the consumer is always going to spend. They just are,” she said. “It just depends on what they're going to spend on, what their priorities are.”

In addition to discussing the SaaS and consumer spaces, the investor also shared her thoughts on what she believes the next wave of fintech will look like. (Spoiler alert: think less neobanks and more SMB focus).

It was a super fun conversation, so press play and listen in!

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