It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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A tartalmat a Enrollment Resources biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Enrollment Resources vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Podcast #38: World-Class Enrollment Series pt. 2
MP3•Epizód kép
Manage episode 184339082 series 1201890
A tartalmat a Enrollment Resources biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Enrollment Resources vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
It may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert. This roundtable discussion makes a compelling and unexpected point - to be persuasive you should be non-persuasive. Meaning, if you present a truthful message about your school the right potential students will recognize that and begin to trust your brand. The failure of online advertising is mostly due to its deceitful and misrepresentative nature. Third party internet leads are driving down the business model of digital marketing because they rely on false promises. In lieu, the growth of local TV and radio, which are arguably more intimate mediums, may take a front seat. This extends to creating little videos and sharing them on YouTube, or using real photography on your website instead of stock photos. Using media featuring real students is relatable and will increase trust. The take home point is that truthful advertising will always prove to be beneficial in generating quality leads who convert.
…
continue reading
57 epizódok
MP3•Epizód kép
Manage episode 184339082 series 1201890
A tartalmat a Enrollment Resources biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Enrollment Resources vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
It may seem counter-intuitive to the advertising sector, but authenticity, truthfulness and intimacy are key tactics for building trust, and consequently drawing in high quality leads who convert. This roundtable discussion makes a compelling and unexpected point - to be persuasive you should be non-persuasive. Meaning, if you present a truthful message about your school the right potential students will recognize that and begin to trust your brand. The failure of online advertising is mostly due to its deceitful and misrepresentative nature. Third party internet leads are driving down the business model of digital marketing because they rely on false promises. In lieu, the growth of local TV and radio, which are arguably more intimate mediums, may take a front seat. This extends to creating little videos and sharing them on YouTube, or using real photography on your website instead of stock photos. Using media featuring real students is relatable and will increase trust. The take home point is that truthful advertising will always prove to be beneficial in generating quality leads who convert.
…
continue reading
57 epizódok
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