Reputation Management Beyond Beating Negative Reviews

End Hype with Callye Keen

Making mistakes go away will not build your brand.
Something will go wrong when launching a product or growing a business. What you are doing is new. Why would every little detail be perfect? How could it?
Great brands are not built from avoiding every problem.
Great brands are built from how they overcome problems.
Think of every Kickstarter shipping late from manufacturing and fulfillment issues. The optimism of entrepreneurs met reality and delays happen. Reputation comes from communicating with customer and navigating through solutions.
In this episode, Callye Keen talks about Reputation Management.
How can we use social listening to uncover problems?
How can we solicit reviews and user generated content?
How can we gamify referrals and sharing?
How can brands create an authoritative presence and build an iconic brand?
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