33. Creating a Standout Brand with Kelly McElroy

EmpowHERed with Alli Elmunzer

I'm Kelly, the dreamer behind Star Castle Studio! I'm an artist that specializes in creating brands, custom illustration and visual magic for artful entrepreneurs and makers. I'm a fine artist first, and because of that I emphasize infusing true vision and art into the branding process. I've been designing professionally for almost 10 years and have had my work sold by big name brands including Disney Parks, Zumiez, Pac Sun and more! Now, running my own design studio, I use my experience and Adobe wizardry to help passionate creatives build an online presence and find success doing what they love!

IN THIS EPISODE YOU’LL HEAR:

• About Kelly’s entrepreneurial journey.

• How to have a standout brand / get noticed by the RIGHT people!

• Making your brand visuals personal with unique one-of-a-kind elements (even potentially hand-done) totally unique to you.

• How to speak directly to your ideal client & connect right away through visuals.

• Why you should ignore trends and what's popular, and instead worry about your brand’s personal cohesiveness.

• How to ensure your audience knows your visuals are YOURS and learns to instantly recognize your brand’s feel & aesthetic.

• How to be intentional with your visuals: staying true to your brand values & purpose.

KELLY’S FAVORITE RESOURCES:

1. She Did it Her Way Podcast

2. How I Built This

3. Burnout Proof Your Biz Podcast

4. Essentialism by Greg McKeown

5. Frankie Magazine

6. Where Women Create Magazine

CONNECT WITH KELLY:

WEBSITE: www.starcastlestudio.com

INSTAGRAM: @starcastlestudio

IF YOU ENJOYED THIS EPISODE OF THE INSPIRED ENTREPRENEUR, AND MY INTERVIEW WITH KELLY MCELROY I WOULD LOVE FOR YOU TO SHARE IT WITH ME. TAKE A SCREENSHOT OF YOU LISTENING TO THE EPISODE ON YOUR FAVORITE PODCAST PLAYER, SHARE IT ON YOUR INSTAGRAM STORIES, AND TAG ME, @ALLIELMUNZER