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Ekimetrics x Sky: How Sky has used media triangulation to cultivate a culture of measurement and effectiveness in its Go To Market Strategy
Manage episode 452615194 series 2795164
A tartalmat a Matt Gray biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Matt Gray vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Sky has been steadily building its marketing effectiveness capability over the last 10 years. With Head of UK Effectiveness and Econometrics, Tom Hallett at the forefront, Sky has developed a highly sophisticated and pragmatic approach to measurement triangulation – or Unified Marketing Measurement (UMM).
In this podcast, hear how Sky has brought together different techniques to create a common language of performance throughout the funnel and across channels, as Tom shares his learnings in balancing both organisational and methodological change, providing valuable, practical insight to others embarking upon or currently navigating a similar journey.
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