Private Equity Acquired and Botched Her Business. So She Bought it Back.

eCommerce Fuel

A tartalmat a Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Andrew Youderian and Andrew Youderian | e-Commerce Entrepreneur vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

4M ago 48:22

MP3•Epizód kép

How often do entrepreneurs get a second chance with their first love? In this episode, join me as I converse with Cathryn Lavery, the founder of BestSelf Co., who navigated the unusual path of selling her business to a private equity firm, only to buy it back after seeing its potential falter under new management. Cathryn shares her initial reasons for selling, the insights from stepping away, and what drove her to reclaim control and re-inject her vision into the brand.

Listen in as Cathryn discusses the strategic maneuvers and negotiations involved in reacquiring her company, how she leveraged AI technology to streamline operations, and the lessons learned from viewing her business through the analytical lens of her buyers. She also dives into the tactical changes implemented post-acquisition to revitalize the brand, ensuring its alignment with her entrepreneurial spirit and long-term objectives.

You can find show notes and more information by clicking here: https://bit.ly/3VwTEd9

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.

560 epizódok

#MBA #Business #Andrew Youderian #Andrew Youderian | e-Commerce Entrepreneur #Ecommercemarketingonlinestorebusiness