737: What It Really Takes to Build a Successful Long-Term Food Blog Despite Major Life Challenges With Jessica Randhawa

Eat Blog Talk

Jessica Randhawa from The Forked Spoon teaches us how to turn life’s hardest moments into fuel for growth, and what it takes to build a food blog that truly lasts.

Jessica is the head photographer and recipe developer behind The Forked Spoon, where she has shared over 1,200 approachable, family-friendly recipes over the past 14 years. With a background in molecular biology and a passion for travel-inspired cooking, she helps everyday cooks build confidence and creativity in the kitchen.

Jessica’s story is proof that resilience and adaptability are the real secret ingredients behind a successful blog. She shares how a health crisis changed her perspective, why consistency matters more than flashy trends, and how to keep moving forward even when the industry feels uncertain.

Key points discussed include:

- Adapt when things shift: Staying flexible keeps your blog alive through big changes.

- Lay a strong foundation: Choosing the right platform opens the door to growth.

- Be consistent: Showing up regularly builds trust and traffic over time.

- Keep recipes approachable: Simple, family-friendly food connects with more readers.

- Let challenges teach you: Hard moments can spark clarity and drive.

- Keep learning: Curiosity helps you stay ahead of changes in the blogging world.

- Focus on the long game: Build a blog that supports your life, not just today’s trends.

Connect with Jessica Randhawa

Website | Instagram