Will Packer (Film & Television Producer) Discusses his Career, Making Movies that Resonate with Audiences, and More!

Don't Kill the Messenger with Movie Research Expert Kevin Goetz

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Kevin is joined by Will Packer, acclaimed filmmaker and founder of Will Packer Productions.
Will Packer, Producer
Kevin Goetz is joined by industry trailblazer, Will Packer. A film and two-time Emmy-nominated producer, Packer is a mastermind when it comes to captivating audiences with stories that resonate across cultural boundaries. From his early days as a student filmmaker at Florida A&M University to the powerhouse behind hits like Think Like a Man, Girls Trip, and Straight Outta Compton, Will Packer has devoted his career to making movies that resonate with the audience. With an unyielding dedication to diversity and inclusivity, he has opened doors for underrepresented voices in the industry.
Beverly Hills Cop and Packer’s early influences (07:15)
Packer fondly recalls the impact of watching movies as a child and how they served as an escape and source of inspiration. He cites Beverly Hills Cop as a significant movie that made him realize the power of representation and humor, featuring a charismatic black lead who became a hero on screen.

From an engineer to a DIY filmmaker (08:11)
Will explains that his analytical mindset, combined with his creative inclinations, gives him a unique perspective. Packer shares the story of his persistence in securing a screening for his first film,Chocolate City, where the film garnered an enthusiastic response from the audience. The movie resonated with viewers portraying a world they could relate to.
Creating inclusive movies with universal themes (11:21)
Packer discusses how movies in the past were often exclusive, designed for specific audiences, but his aim is to create inclusive films with universal themes, featuring black characters but accessible to all.
Diversity leads to success (28:57)
Will and Kevin emphasize the value of diversity in the business world, stating that having more voices in the room leads to increased success. The pair agree that a creative industry thrives when there is a variety of perspectives and experiences represented.
Creating content that people love (34:40)
Kevin and Will discuss the importance of creating movies and media that people "love", not just "like". In this oversaturated media market, he focuses on creating movies that people are passionate about and will rush to tell their friends about.
Producing the Oscars and the “slap heard ‘round the world” (37:42)
Will talks about his experience producing the 2022 Academy Awards, a production that earned him an Emmy nomination. Will goes into the challenges of producing the Oscars, and how Chris Rock saved the show.
Tune in to hear Will Packer's journey in the industry, starting from his early influences and his passion for storytelling, to his contributions to the entertainment industry and his commitment to championing underrepresented voices.
Host: Kevin Goetz
Guests: Will Packer
Producer: Kari Campano
For more information about Will Packer:
Website: https://www.willpacker.com/home
Instagram: https://www.instagram.com/willpackerproductions/?hl=en
Twitter: https://twitter.com/willpowerpacker
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
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