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Scott Brinker on AI agents, AEO and the new buyer journey
Manage episode 520123604 series 3644717
A tartalmat a Julian Tedstone biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Julian Tedstone vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
What happens when your ideal customer never sees your website or your emails—because their AI agent screens everything first?
In this episode of Digital Transformation Survivors, Julian Tedstone sits down with Scott Brinker - former VP, Platform Ecosystem at HubSpot and editor of chiefmartec.com - to explore how AI agents, answer engines, and an ever-expanding Martech landscape are reshaping marketing.
Scott shares the story behind his iconic Martech supergraphic (from 150 tools to an “infinite fractal” of logos) and explains why SaaS is far from dead, even as AI gives individuals unprecedented power to spin up their own workflows, dashboards, and micro-tools.
Together, Julian and Scott dig into:
- Why search is giving way to answer engines—and what AEO (Answer Engine Optimisation) really means
- How AI is changing marketing in three layers: behind-the-scenes tools, customer-facing experiences, and now buyer-side agents
- What it looks like when your inbox is handled by an agent that filters, researches, and negotiates on your behalf
- How to think about core platforms vs. plug-in micro-tools, and why orchestration and data still matter
- The mindset digital leaders need over the next two years: less panic, more steady experimentation
If you’re responsible for complex web estates, Martech stacks, or digital strategy-and feeling the pace of change - this conversation will help you reset, refocus, and plan what to do next.
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