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Screenverse co-founders talk DOOH strategy, challenges, innovations ahead
Manage episode 508224512 series 3524057
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In this episode of the Digital Signage Today podcast Screenverse CEO David Weinfeld and Screenverse President Adam Malone, both co-founders, share insight with Digital Signage Today editor Judy Mottl on the shift of digital out of home from static signage to a fully digital, data-driven medium.
The shift is being driven by technology from digital ad marketplace connections, smarter CMS systems, real-time data, to automated pricing, but also by the marketplace.
The two industry leaders also discuss the biggest opportunities for DOOH networks and the top three challenges facing DOOH networks.
Weinfeld leads all aspects of Screenverse, including SSP and DSP partnerships, product roadmap and company culture. With over 13 years of experience in digital signage and digital out-of-home media, he has a diverse background that spans from launching DOOH networks to building supply-side sales practices.
Malone leads the supply partnerships, finance and marketing departments, focused on keeping people and partners at the center of everything he does. With over 15 years of experience in the out-of-home media sector, he has a successful track record of innovation; leading the growth of DOmedia where he developed new products, partnerships, and international market opportunities.
Don't miss an informative discussion about where DOOH is today and where it's headed.
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