Wikipedia, Reputation, and the Rise of AI: What Every Business Should Know ...with Bill Beutler

Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Summary
In this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on how to navigate Wikipedia effectively, manage negative coverage, and build a long-term online reputation strategy that incorporates earned media and proactive engagement with the platform.
Takeaways

• Wikipedia has become a crucial part of the internet infrastructure.
• Smaller businesses face challenges in gaining Wikipedia visibility.
• Notability is key for creating a Wikipedia page.
• Wikipedia editors are vigilant about self-interested edits.
• Conflict of interest rules discourage direct edits by business owners.
• Companies should focus on earned media to build Wikipedia presence.
• Negative coverage can be balanced with positive information.
• AI tools are reshaping how information is sourced and presented.
• Wikipedia is a significant source for AI training data.
• Proactive engagement with Wikipedia can improve brand reputation.

Chapters
00:00 The Importance of Wikipedia for Brands
10:32 Understanding Notability and Wikipedia's Guidelines
19:05 Navigating Reputation Management on Wikipedia
26:51 Building a Long-Term Online Reputation Strategy
Links
https://www.beutlerink.com/founder-william-beutler
https://www.linkedin.com/company/beutler-ink
https://www.instagram.com/beutlerink/
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