))
Brand Secrets Revealed: Web Design, PR, and the User Experience ...with Mike Falkow
Manage episode 483839994 series 3543566
A tartalmat a Jeffro biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jeffro vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Summary
In this conversation, Jeffro and Mike Falkow discuss the interconnectedness of branding, web experience, and public relations (PR) for businesses. They emphasize the importance of a cohesive brand identity that resonates with audiences and the need for businesses to think holistically about their digital presence. Mike shares insights on creating a seamless web experience, leveraging PR for credibility, and finding quality branding support, especially for small businesses. The discussion highlights the significance of establishing a strong brand foundation and the long-term benefits of effective communication strategies.
Takeaways
- Branding, web design, and PR should work together.
- A brand Bible helps maintain consistency.
- Consistency builds trust and reliability.
- Consider the audience's perspective in web design.
- Use audience feedback to improve user experience.
- PR is beneficial for businesses of all sizes.
- Content marketing can enhance PR efforts.
- Engagement on social media is crucial for visibility.
- Quality branding support can be found at various price points.
- Define core values to guide branding and marketing efforts.
Chapters
00:00 The Importance of Holistic Branding
07:25 Creating a Seamless Web Experience
12:10 Leveraging PR for Small Businesses
16:31 Finding Quality Branding and PR Support
22:00 Establishing a Strong Brand Foundation
Links
https://meritusmedia.com/
https://www.falkowcreative.com/
Free High-Converting Website Checklist: FroBro.com/Checklist
130 epizódok
Megosztás
