How to Make Sure you Only Ever Talk to the Right Prospects... with David Newman
Manage episode 426958878 series 3543566
David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks.
Jeffro is joined by marketing and sales expert David Newman to discuss the art of the first sales call and how to ensure it sets the stage for future success.They shared insights on how marketing and sales interplay to draw in optimal customers and how taking action can dispel the fears associated with sales calls.
Takeaways:
1. Action eliminates fear.
2. Let your prospects do the talking.
3. Always use a qualification form.
Connect with David Newman
www.doitmarketing.com/webinar
www.doitmarketing.com/manifesto
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Transition to sales effectively to retain leads.
05:33 Marketing must prioritize buyer needs and intimacy.
09:06 Craft messaging based on research, relevance, relationship.
11:18 Best clients want, not need, your services.
14:21 Engage prospects with small asks for success.
17:55 Initial discovery to assess problem and fit.
20:23 Focus on speaking with economic buyers for sales.
24:01 Five powerful follow-up questions for effective communication.
27:19 Prepare, remind, and propose with confidence.
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