Episode 26: The Hard Truth About Business Growth

Diary of The Search Queen

Episode 7: The hard truth about business growth
What happens when your world is falling apart behind the scenes, but the business must go on?
In this powerful episode of Diary of the Search Queen, I sit down with one of my dearest friends, Tracy Fryer, founder of Design Studio Perth and host of The Real Biz Life Chronicles. Tracy opens up about navigating divorce, grief, burnout, and betrayal while scaling her business to its biggest year yet.
This one is raw, real, and a reminder that resilience isn’t something you’re born with, it’s something you build in the trenches.
We Talk About:
What building a business exposes about your strengths (and your shadows)
Letting go of doing it all and learning to lead a team
The real cost of people-pleasing, alcohol, and ignoring your own needs
Tracy’s health transformation, including giving up alcohol and running marathons
Navigating divorce and losing her beloved dogs, all in the same year
Why her business became her anchor during life’s darkest chapter
The power of redefining friendships and boundaries when you outgrow your old life
Her biggest advice to the version of herself just starting out
About Tracy:
Tracy Fryer is the founder of Design Studio Perth, a bold, strategy-led branding agency helping business owners grow with distinction. She’s also the voice behind The Real Biz Life Chronicles podcast, an unfiltered look into the truth of entrepreneurship. She’s a marathon runner, business mentor, and proof that you can rebuild while breaking down.
Connect with Tracy:
Instagram: @designstudioperth
LinkedIn: Tracy Fryer on LinkedIn
Podcast: The Real Biz Life Chronicles
Website: designstudioperth.com.au
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And don’t forget, your shadows don’t disqualify you. They reveal where your strength is waiting.