Desire to Inspire is a podcast highlighting the excellence and importance of the convening of industry driven minds for the execution of future innovations. Hosts Don Shafer and Christian Yandell, CEO of Business Show Media, guide us through this landscape of opportunity. They are joined by industry leaders to explore what it means to drive business and the importance of community within it. We hear essential insights from Rochelle Sanchirico, Global Head of Scaled Marketing and SMB Marketing at Spotify and Winston T Marshall, founder the media consulting company Genius Airlines Entertainment who’s consulted and produced for companies such as Netflix, Disney+ and Warner Bros. The B2B Marketing Expo is hosted in tandem with The Business Show Los Angeles. The 2023 event will take place at the Los Angeles Convention Center on 20 & 21 September. An Everything Podcasts production.