Jonathan Webster - Reactivating Patients E130

DENTOLOGY - The Business of Dentistry

A tartalmat a Andy Acton and Chris Strevens, Andy Acton, and Chris Strevens biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Andy Acton and Chris Strevens, Andy Acton, and Chris Strevens vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

3M ago 56:44

MP3•Epizód kép

This week Andy and Chris chat to Jonathan Webster, Managing Director of World of Mouth Marketing, a telemarketing business working solely with UK dental practices and dental groups.

In this episode, Jonathan chats about his early career days, how he started working in the world of direct marketing and telemarketing some 25 years ago and how this marketing approach has changed over the years.

He talks about some of the global brands he has worked with during his career, shares his experience on how global brands differ from local businesses in terms of market positioning and considers if it is more complex today as a result of all the marketing channels available to us.

Finally, he shares more about the services offered by World of Mouth Marketing to UK dental practices and explains how this can make a big difference to a practice!

Topics:

- Your early work career and experience

- Was direct marketing a different world when you started some 25 years ago?

- How do global brands differ from local businesses for market positioning?

- Has it got more complex today?

- Explain more about the services offered by World of Marketing

- How does this make a difference to a dental practice?

144 epizódok

#Business #Frank Taylor and Associates #Frank Taylor