TWIG #357 Royal Match $200M Splurge, Arc Raiders AI Controversy and AI Duolingo's Broken Streak,

Deconstructor of Fun

Epic vs Google stays stuck in limbo as the judge rejects the settlement, Duolingo’s stock finally breaks its streak, and Square Enix joins the wave of Eastern publishers restructuring their way into a new identity. Royal Match’s reported $200M ad spend shows just how hard you have to swing to own casual in 2025, while Chinese publishers quietly (and efficiently) conquer the entire merge genre with speed and scale Western studios can’t match.

Meanwhile, Arc Raiders is heating up—and so is the controversy around its AI-generated voice work. Welcome to the modern games industry: court battles, collapsing multiples, mega-spend user acquisition, genre takeovers, and existential AI debates, all happening at once. Buckle up.

00:43 Epic vs Google Case Discussion
13:50 Duolingo's Struggles and Gamification
20:49 Square Enix Restructuring and Industry Trends
30:43 Analyzing Sensor Tower's Report on Digital Ad Spend
32:01 Royal Kingdom vs. Royal Match: A Deep Dive
34:37 The Innovator's Dilemma in Mobile Gaming
35:26 The Rise of New Puzzle Sub-Genres
39:05 The Cost of Marketing Campaigns
49:58 Arc Raiders: A New Success Story
57:04 AI in Gaming: Controversies and Opinions
01:01:09 Conclusion