TWIG #340 Scopely Goes to War, Roblox Gambles on IP and Turkey Rises

Deconstructor of Fun

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The crew kicks things off by breaking down Roblox’s bold new IP licensing platform—will it unlock the next Pokémon or just spin up another corporate side quest?

Then it’s off to Turkey for a pulse check on one of mobile gaming’s fastest-evolving markets, followed by a surprise breakout story from France that’s punching way above its weight class.

We rewind the clock on Kixeye to understand how Kingdom Maker clawed its way back into the spotlight—just in time to shift focus to the real battlefield: user acquisition.

Moon Active and Scopely are locked in an all-out UA war, with budgets big enough to fund a small nation. Add some industry espionage, a sprinkle of aggressive cloning, and you’ve got a market where only the paranoid survive.

Oh, and yes—we’re still trying to decide if Monopoly Go is actual genius or just Coin Master in a tuxedo.

02:56 Podcast News

27:16 Roblox's New IP Licensing Platform

36:08 Turkish Mobile Game Market Insights

44:11 French Mobile Game Developer's Success

49:49 Kingdom Maker and Kixeye's History

58:42 Moon Active vs. Scopely: The UA War

59:21 Industry Espionage and Market Competition

01:01:16 Monopoly Go and Coin Master Strategies

01:05:53 Final Thoughts on Market Strategies