Season 4, Episode 23: Belief & Pricing in F&I Sales: Navigating Cancellable vs. Non-Cancellable Products

Dealer Process Secrets

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Join Philip Cheatham, Sterling Brown, and Brian Steele in this compelling episode of Dealer Process Secrets, where they dive into the critical aspects of F&I sales. The discussion begins with the importance of genuine belief in your products and the strategic pricing of F&I offerings to build trust and effectively close sales.

The hosts then shift focus to the differences between cancellable and non-cancellable F&I products. They explore how each category affects retention strategies, noting that cancellable products generally promote customer loyalty, while non-cancellable products serve distinct purposes. The conversation includes practical advice on how to transparently present these options to customers, aligning sales tactics with customer expectations and needs.

This episode is packed with essential insights for F&I professionals looking to enhance their approach to product sales and customer engagement. Tune in to refine your skills and boost your dealership's performance.

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