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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
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Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar
Manage episode 461042796 series 3497847
A tartalmat a Sima Vasa biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Sima Vasa vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights.
Key Takeaways:
(02:14) Experience in trends and futures at Kantar aids in predicting consumer values.
(04:37) Consumer spending is strong, but sentiment is recessionary amid uncertainty.
(07:57) Consumers seek familiarity and reassurance from brands over novelty.
(10:55) Consumers prefer brands focused on well-being and personalization.
(13:55) Gen Z prioritizes mental health and values digital convenience.
(17:20) Gen Z’s tech-driven shopping requires marketing to algorithms.
(19:33) Curating market data to refine key insights and filter noise.
(21:48) AI will automate research tasks, shifting insights to focus on growth.
(25:36) Future insights roles will prioritize strategic growth over pure research.
Resources Mentioned:
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