Personalization That Won't Break the Bank
Manage episode 384093856 series 3288971
In this episode, Krishna Chaitanya and Kaustuv Dwivedi discuss the implementation of personalization in digital experiences, emphasizing its significance for app engagement, conversion, and retention. They explore the multi-faceted approach to personalization, from content to UI, and share strategic tips for starting small and scaling effectively without spending a million dollars!
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