Building the marketing machine with Act-On’s David Greenberg

Customer Conversations

A tartalmat a Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

4y ago 33:14

MP3•Epizód kép

David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode:

What marketing can do to optimize your sales funnel
Why you need qualitative data from your customer to make improvements in sales, marketing and product
How to manage a co-hort of users to get regular feedback about your product
What you need to do to build a marketing machine that works for your company
How customers want to make purchasing decisions today

Resources

Reaching out to David

Connect with David on LinkedIn

28 epizódok

#Tech #Sean Boyce And Stuart Balcombe #Sean Boyce #Stuart Balcombe