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Mastering Site-Wide AB Testing in Shopify: Proven Strategies to Boost Your Store's Conversions
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Welcome back to CRO Insights, the podcast by cro.media, your dedicated Shopify CRO agency. In today’s episode, we’re diving into one of the most effective, yet simple, tools for improving your Shopify store’s performance – site-wide AB testing. Whether you're a seasoned eCommerce pro or just getting started, this strategy is key to optimizing your store’s conversion rate.
So, what is a site-wide AB test? Essentially, it’s the process of testing different versions of a critical element, such as a header, footer, or even the Add to Cart button, across your entire website. This means you’re not just testing on one page like your homepage or product pages, but ensuring consistency and effectiveness site-wide. It's a holistic way to discover what design and layout choices really work to engage your visitors.
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