Hone Your Authentic Brand Voice To Build Trust And Credibility [Part 2 of 3]
Manage episode 429188175 series 3575812
If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not have a clear grasp on your brand's authentic voice.
This guides you through the steps that brand strategists take to uncover a brand's true essence. You'll learn how a strong brand voice translates into powerful copywriting, building trust and attracting your ideal clients.
We'll also explore the emotional connection that a genuine brand voice fosters, and crafting messaging that resonates with your audience and allows you to connect with your audience on a deeper level. This is your roadmap to mastering your authentic brand voice. Let’s ditch the marketing jargon and write copy that truly reflects your brand's unique personality.
01:32 How to master a brand’s voice
08:58 What is the role of copywriting in branding?
11:00 Finding the right copywriter for branding and messaging
13:51 The branding process for a team member to understand your authentic voice
18:45 Strategies to connect to a brand emotionally
22:30 Copywriting tips to convey brand identity
EPISODES AND LINKS MENTIONED:
- “Do You Really Need To Hire A Copywriter In Your Business?”
- Check out this case study where I helped a client make $6000 from just a 1-hour session.
This is part 2 of my brand strategist interview series. You can find part 1 on mastering authentic brand messaging by clicking here and part 3 on effective brand copywriting examples, top branding tools, and future trends by clicking here.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
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WORK WITH ME:
- Download the Services Guide
- Book a Power Hour (and get my Starter GDocs too!)
Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/hone-your-authentic-brand-voice-to-build-trust-and-credibility
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