The Design Messengers: Credit, Attribution and Media Standards | 494 | The Sofia Vergara Project in AD

Convo By Design®

This episode of The Design Messengers is dedicated to an original in the field of design. Someone who has earned their reputation for the amazing work they do. This individual has been on Convo By Design in the past, I believe three times in different ways; As a solo guest, a multi-guest episode and on a panel I produced at the WestEdge Design Fair. Have you heard the story of Timothy Corrigan and Arch Digest? You probably have by now, if not in his Instagram feed, then perhaps through Business of Home who did an absolutely wonderful job covering this. If you have not heard this story yet, check the show notes for a link to the BoH story. Honestly, I can’t tell it any better than Fred Nicolaus executive editor @BOH did.

To synopsize, Tim worked on Sofia Vergara’s home in the Los Angeles suburb of Beverly Park. He worked on this project for years. His firm was replaced, for whatever reason with that of O’Hara Davies-Gaetano. Davies-Gaetano is another alum of Convo By Design. She has been on the show and I think that she too is a very talented designer. So, far so good, no problem. Clients and creatives part ways all the time. Enter @ArchDigest …The 800 pound gorilla in our industry. They publish the project and in the original piece, there is no mention of Corrigan’s work despite much of the specified material and architectural detail of Corrigan’s firm present in the final project. Corrigan called BS and had lawyers send a letter of complaint to AD which I have not read but which did result in a digital version correction and I would not be surprised to see a carefully worded correction in the next print edition. I am glad that they are doing this but to be frank with you, it is not only unfortunate that this happened but it was entirely avoidable. How?

1. The trade publications have slashed editorial staff over the past decade.
2. The contributors who are writing these stories are not, in most cases, trained journalists but instead, content producers who work off subject provided information and push the stories out fast. In many cases working on multiple projects for the same publication or in some cases freelancing for other outlets.
3. There are no real journalistic standards for our industry. There should be.
4. With the proliferation of social media, idea theft runs rampant, claims made are not checked and because there is so much content pushed out, it would take an army to do it.

I do not think there are any villains here. I think there are a number of players involved in this story that are overworked, overstimulated by social media content, driven to push out any celebrity driven story as fast as they can because that is what they believe their audience wants to see. I have issues with Architectural Digest and some other other industry pubs but AD in particular. Years ago, Architectural Digest published a piece on AD Pro that misattributed Convo By Design to another company. Check the show notes for a link, if it gets taken down by the time you hear this, email me and let me know so I can publish a screen shot to our IG feed. I reached out to AD’s contributor the week it happened. That was in October of 2019 and they still haven’t fixed it as of this recording.

Corrigan handled this the way it should have been handled. But let’s be honest about this… Were it a lesser designer, they most likely would have been ignored. I also think that what Tim did was incredibly brave. There could be ramifications, you just never know. My hope is that the folks at the shelter publications, if they do believe strongly in our industry and who do, in fact make our industry better will use this experience to strengthen their journalistic practices. I would like to see all the trade pubs use trained journalists with a focus on design and architecture to write. That is not always the case. But, if it were, they could catch some of these inconsistencies well in advance of publication. And, if errors are made, which happen all the time because we humans a fallible and we journalists do make mistakes, once discovered, should have practices in place to correct the issue to the very best of their ability. We will see if this happens in this case. What does that mean… To the best of one’s ability. If I am being honest with you, I think there is far more that AD can do, I feel like in this case, they have thus-far done the bare minimum. You might ask, “like what, Josh?”. Great question. I did a bit more digging, and checked out AD’s YouTube channel. The Sofia Vergara project video remains on the channel, as of this recording on March 15th, it has just over 6 million views and absolutely no reference to Tim Corrigan. Sofia mentions O’Hara at least three times but there is no mention of Corrigan, his work or his influence on this project. There is no mention of him in the description

nor in any credits. There is no credit to O’Hara in the credits either which I found odd. I think it speaks to the lack of formal guidelines in media production and project credit attribution.

Something else to consider, as machine learning continues to gain traction in every industry but specially ours, an algorithm would not know to credit Corrigan for his work on this project and in all future inquiries submitted through AI bots, he would never get credit for his work. This should trouble every single designer, architect, maker and brand from the biggest to the smallest. There should be rules, there should be standards. It would also stand to reason that the biggest players in the space from media to brands would act as thought leaders in this regard.

In an effort to help be part of the change, I would like to share a past episode of Convo By Design as it relates directly to this very issue.

Episode 175, recorded in 2017 and published in 2018 called, Intellectual Right for Creative Types features Emile Nicolau, an IP attorney I worked with at Playboy along with Wendy Posner and Gary Gibson is a fantastic opportunity to hear about the ins and out of IP rights as they affect the design community.

The link to this episode is in the show notes. At the end of the day and through this episode you will learn that regardless of the IP or attribution issue, as a professional in any industry but specifically the design and architecture industry you can choose to defend your rights. You can also choose not to. But make no mistake, that is a choice and nobody is going to do it for you. If you see something that doesn’t make sense, say something. Those on the shelter media side, you have a choice as well. Do you make it right, or not? And that is a choice, one that should not be decided based on the size and experience of the creative, nor on wether or not they have an attorney but instead, is it the right thing to do. If you made a mistake, own it. Thank you, Tim for forcing this issue. Your actions have once again made the industry better than it was when you arrived.

Thank you for listening to Convo By Design. If you have questions or comments on this issue or any others, please email me, [e-mail]. Until next time, be well and take today first. – Convo By Design

Source: All above mentioned source material was acquired from the internet on March, 15, 2024.

Sofia Vergara_YouTube.com_March_15_2024

BusinessOfHome.com_March_15_2024

Instagram_TimothyCorrigan_March_15_2024

Instagram_ArchDigest_March_15_2024

Instagram_ODGInteriors_March_15_2024

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