S2 Ep28: Dani Diamond - CEO & Founder at Hall of Flowers

Conversations In Cannabis

EPISODE BREAKDOWN

00:33 – How did you end up doing cannabis trade shows?

02:25 – How did you create your brand aesthetic to attract the cannabis industry?

05:20 – Is there a particular brand in cannabis you felt moved the paradigm forward for the industry?

06:26 – Did the consumer shift from only THC to add terpene profile in cannabis surprise you?

08:10 – Is there any advice you would give to entrepreneurs entering emerging markets?

10:21 – What are you seeing in the Californian regulatory landscape?

11:29 – What is your approval process like for deciding which brands to have at Hall of Flowers?

13:24 – What are some key indicators of who makes the grade for the outdoor activations?

16:24 – Do you get a personal pride from seeing brands launch and grow at Hall of Flowers?

17:39 – How did you team up with Green Street?

19:15 – What was the impetus to move to Nevada and Southern California?

25:47 – How did you decide on your venue in Southern California?

28:54 – What can attendees expect from this first SoCal show?

31:09 – Do you consume yourself and what is your favorite way to consume?

31:43 – Any particular strain or terp profile your favorite?

32:50 – Are you surprised by drinks heading more towards the micro-dose vs macro-dose?

34:55 – In your opinion what does the future of the cannabis industry look like?