Breakthrough Series: Matt Iklodi - Fighting Through It In Order To Grow

Contractor Secrets

Summary

Matt Iklodi, owner of ProPlus Painters, shares his journey of starting and growing his painting and power washing business. He started during COVID and used platforms like Nextdoor to find customers. However, he is facing challenges in scaling his business and managing the scheduling of jobs. Tanner Mullen advises Matt to focus on his core offer and standardize pricing. They discuss the importance of job costing and having a feedback loop to ensure accurate pricing. They also talk about the need for clear standards and rules when it comes to taking on jobs. Matt mentions his plans to invest in equipment and create content to promote his business. In this conversation, Tanner Mullen provides guidance to Matt, a painting business owner, on how to scale his business and overcome challenges. They discuss the importance of hiring a marketing agency to handle marketing efforts, the need to create systems and standards for the business, the significance of building a strong team, and the importance of time management and prioritization. Tanner emphasizes the need for Matt to focus on his core services, set clear pricing, and say no to projects outside of his expertise. He also encourages Matt to invest in his hiring process and develop a hiring funnel to attract and retain talented employees.

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Takeaways

• Starting a business during challenging times like COVID requires resourcefulness and adaptability.
• Having a clear core offer and standardized pricing is crucial for scaling a business.
• Job costing and a feedback loop are essential for accurate pricing and profitability.
• Setting clear standards and rules for taking on jobs helps with scheduling and managing workload.
• Investing in equipment and creating content can be effective strategies for promoting a business. Hire a marketing agency to handle marketing efforts and free up time for other business activities.
• Create systems and standards for the business to ensure consistent quality and efficiency.
• Build a strong team by investing in the hiring process and developing a hiring funnel.
• Focus on core services and set clear pricing to attract the right customers and maximize profitability.
• Manage time effectively by prioritizing tasks and delegating responsibilities.