181. Marketing Through A Downturn - John Jantsch Contractor Evolution podcast

A tartalmat a Igor Trninic and Breakthrough Academy biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Igor Trninic and Breakthrough Academy vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

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181. Marketing Through a Downturn - John Jantsch

5d ago 51:41

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If you’ve ever cut your marketing budget when times were tough, this one’s for you.

When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give.

And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight.

But according to today’s guest John Jantsch, that might be the wrong approach.

John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more.

And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to.

See omnystudio.com/listener for privacy information.

181 epizódok

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