))
Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change
Manage episode 438313334 series 3513482
A tartalmat a Casey Nobile biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Casey Nobile vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
Episode Highlights:
- [10:01] The Power of Product-Led Growth
- [26:35] From Startup to Scale-Up
- [28:32] “Creative Destruction”
- [31:06] Transitioning from Traditional Marketing to Influencer Marketing
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
27 epizódok
Megosztás
