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SEEME INDEX :: AI FOR INCLUSIVE MARKETING DECISIONS
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Manage episode 445146773 series 3558168
A tartalmat a ContenderCast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a ContenderCast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Asha Shivaji is an accomplished marketer, having collaborated with renowned global brands, such as Apple, Disney, Moet Hennessy, Estee Lauder, and Johnson & Johnson. Throughout her career, Asha has focused on revamping and modernizing marketing initiatives that captured the hearts and minds of consumers. Most recently, Asha led the marketing strategy for Google's Advanced Brand Acceleration Team and co-led Google's partnership with the UN's Unstereotype Alliance, an organization whose meaningful efforts are aimed at eliminating harmful stereotypes from media and advertising. In 2023, Asha and Jason launched the SeeMe Index because there was a lack of data about consumer-facing inclusivity efforts. Asha joins Justin to discuss the index and benefits to consumers and brands!
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