Heather Hasse: Achieving Real Estate Success With Pockets Full of Sunshine

Command Performances with Cheryl Knowlton

If you're feeling frustrated and disheartened because your attempts to connect with your audience through speaking and teaching in the real estate industry are falling flat, then you are not alone! Despite your best efforts to deliver valuable content and engage with your audience, you may find that they are not responding as you had hoped. Instead of the authentic connection you desire, you may be experiencing a lack of interest, disengagement, and a lack of trust from your audience.

In this episode, Cheryl Knowlton and Heather Hasse discuss how to:

• Master the art of real estate industry storytelling to captivate your audience and stand out from the competition.

• Cultivate authenticity in connecting with your audience, building trust and credibility in the real estate industry.

• Harness the power of social media to effectively engage and influence your audience in the real estate arena.

• Identify your target audience in real estate with precision, ensuring your message resonates with the right people.

• Embark on a journey of self-discovery and understanding energy to enhance your presence and impact as a real estate speaker and educator.

Key Takeaways:

• Craft captivating real estate stories

By focusing on storytelling rather than just selling houses, we can attract potential clients on a more personal level, like showcasing dog-centered content for pet owners or highlighting a city's vibrancy and culture for millennials.

• Cultivate authenticity

Aligning your professional persona with your genuine self not only builds credibility but also fosters deeper and more meaningful bonds with your clients and colleagues.

• Harness social media effectively

Savvy real estate professionals understand the power of social media in reaching out to potential clients and maintaining relationships with existing ones. From promoting properties to showcasing the local community, social media channels can serve as excellent platforms to engage your audience.

“Identify your niche and create content that connects with your audience. It's about quality, not just quantity. Focus on building relationships in your real estate business. ”

- Heather Hasse

About the guest, Heather Hasse:

Heather Haase, also known as Sunshine, has been a REALTOR for over 7 years, a trainer for over 3 years, and is also a National Speaker. In her Real Estate career, she specialized in helping first-time home buyers, military, and agent-to-agent referrals. A self-proclaimed education and convention junkie, she absolutely loves learning and helping others learn to take their vision and make it a reality.

Heather has also traveled the country speaking at top Real Estate events, on topics such as mindset, mindfulness, social media, networking, and events. She also volunteers as a Realtor member for Dayton Realtors, Ohio Realtors, and the National Association of Realtors. She currently is on Dayton Realtors and Ohio Realtors Board of Directors and has served in many prominent positions in the past, such as award-winning Dayton and Ohio YPN chairs and NAR Commitment to Excellence Ambassador.

At home, Heather enjoys spending time with her daughter Charlie, going to karaoke, traveling the country, and enjoying all Dayton has to offer. There will be no shortness of smiles, laughter, and all-around sunshine with Heather!

CONNECT WITH HEATHER:

TikTok: https://www.tiktok.com/@daytonrealestatedarling?lang=en

Instagram: https://www.instagram.com/daytonrealestatedarling/

Facebook: https://www.facebook.com/heatherjo87/

CONNECT WITH CHERYL:

Website: www.cherylknows.com

YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg

Facebook: https://www.facebook.com/theknowltonteam/

LinkedIn: https://www.linkedin.com/in/cherylknowlton/

Show notes by Podcastologist: Hanz Jimuel Alvarez

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.