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Ep 75: Mike Templeton is the Director of Digital Experience for Casey's
Manage episode 374393352 series 2884865
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The world around us is constantly changing but there is one thing you can be sure will always stay the same: marketing fundamentals. Today’s guest, Mike Templeton is the director of Digital Experience for Casey’s, the third-largest convenience store chain and the fifth-largest pizza chain in the country! One of the core themes of this episode is the “phygital” experience (if you haven’t heard the term before, don’t worry, you’re not alone), which deals with the interconnectedness between the digital and the physical world. Tune in today to hear about Mike’s fruitful career journey in the marketing space and absorb invaluable knowledge as he shares his thoughts on how to use the power that consumers have in the marketplace to your advantage, things to take into consideration when choosing technology partners and solutions, the importance of prioritizing localization, why he is excited about the potential of AI, and so much more!
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