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DIGITAL MARKETING SYSTEMS: Sydney Sweeney Controversy, Creative Campaign Backlash, and Different Business Models (Ep. 006)
Manage episode 498881281 series 3578796
A tartalmat a Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Michelle Pualani & Joanna Newton, Michelle Pualani, and Joanna Newton vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Brands are getting roasted, creators are getting hate, and still your business needs systems to survive the chaos. We break down the latest drama and how to stay consistent when the internet feels like it’s on fire.
What You’ll Learn:
- Why inspiration is overrated (and what your content actually needs instead)
- The real reason the Sydney Sweeney x American Eagle ad flopped — and what Abercrombie + Old Navy did right
- A mindset shift that helps you handle hate, trolls, and online backlash without spiraling
Timestamps:
03:20 – Why your business problems are system problems
06:15 – Creatives vs. structure: can you thrive inside a system?
12:00 – Brand backlash: how Abercrombie + Old Navy clapped back at American Eagle
17:00 – Sydney Sweeney, Dunkin’ ads, and marketing's obsession with “good genes”
34:00 – When trolls attack: neutralizing hate online without losing your mind
45:00 – Final reminder: your business ≠ your worth
References & Resources:
- Sydney Sweeney
- American Eagle
- Ralph Lauren Oak Bluffs ad
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