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PSA: More channels is not a marketing strategy. How to find the right marketing mix.
Manage episode 503898810 series 3671920
A tartalmat a Miracle Max Marketing biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Miracle Max Marketing vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Topics covered:
- How startup marketing channels typically evolve after founder-led sales
- Why the “bag of tricks” approach can derail your channel strategy
- How to gather early signals from sales, your CEO, and competitors
- Paid media: where it works best and why it’s often the first marketing lever
- Building a test-and-learn mindset vs. going “all in” on one channel
- Budgeting considerations: balancing paid vs. organic channels
- How scale-ups should approach channel audits and avoid plateauing
- The growing power of video, influencer, and in-app marketing
- The right time (and budget) to invest in analyst relations
- Why website ≠ channel (yes, this one got spicy)
- Final advice: run a channel audit, align with your sales & demand gen team, and rethink your content mix
Key quote:
“You will be shocked how much you’re spending per lead on channels you’ve never measured before.” —Chris
Notable Things We Said
Sandi:
“Just because a brand that’s your competitor dominates on one particular channel doesn’t mean you entering that channel means you too will dominate.”
Chris:
“There is no constant in marketing. You’re either learning or shrinking.”
Erin:
“A good content person is also keeping their eyes on the prize. Sometimes the biggest opportunity is using a familiar channel in a completely different way.”
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