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Jim Ireland of Boxto Golf
Manage episode 412787000 series 3018129
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Our guest this episode of The Chicago Golf Report podcast is golf industry veteran Jim Ireland from Boxto Golf.
In this interview we discuss:
- What it’s like to grow up as a second generation family member to work in the golf industry
- Lessons learned from playing college golf with teammate Brad Faxon
- The challenges of starting your career as a salesman for Maxfli and FootJoy
- How the Greg Norman Collection helped change the golf business
- Why Leon, Mexico has become the footwear capital for leather golf shoes
- The advantages Boxto Golf has to help capture market share while competing against larger legacy brands
- Why it’s essential to help perpetuate the legacy of the people who paved the way for the golf business
- How Jack Nicklaus and Boxto became partners on a shoe design
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