SEVEN Talk, by Antonio McBroom ’08: “Pardon My Passion”

Catalyze

Today’s episode is a recording of a SEVEN Talk from the 2022 Alumni Forum. This talk, given by Antonio McBroom ’08, is entitled, “Pardon My Passion.” Antonio is a franchise developer at Ben & Jerry’s.
You can watch all of the SEVEN Talks on our YouTube channel.
More about Antonio
Antonio McBroom ’08 is the franchise developer of Ben & Jerry’s with multi-unit double-digit retail and business locations throughout the Southeast and Midwest. Antonio grew up in rural North Carolina and began his journey with Ben & Jerry’s while he was a scholar at Carolina, “scooping his way up” from minimum-wage scooper to shift leader to shop manager. In 2008, he seized the opportunity to purchase the Chapel Hill shop, becoming the youngest franchisee in the company’s history. Antonio and his “Team Primo” have propelled and innovated the off-premise catering category by double-digit sales growth annually.
While becoming a business owner, Antonio taught mathematics through the Teach For America program in North Carolina, as well as internationally with World Teach in South Africa, Australia, and New Zealand. His passion for education continues through the Myron Headen Scholarship Program, founded in honor of his mother.
As a partner with the Vickers Bennett Group, Antonio is the lead curator and developer for multiple 100+ acre land assemblages. He plays an instrumental role in the Vickers Village mixed-use development project, by creating innovative affordable housing solutions with a community of 180+ homes, dozens of condos, and a commercial retail village center.
Antonio’s strength of character makes him a standout beyond his business endeavors, including his outstanding volunteerism in the communities in which he does business. In addition to serving others, he is involved with “we are” (working to extend anti-racist education) for social justice reform. Since 2020, Antonio has served as a member of the board of the Chatham Economic Development Corporation (EDC). Antonio’s professional and civic leadership has earned him many accolades; most notable are: the 2018 Black Enterprise Franchisee of the Year Award, the 2021 UNC Black Alumni’s Harvey E. Beech Outstanding Alumni Award, and the prestigious Ben & Jerry’s “Big O” 2021 Operator of the Year Award. Antonio holds a bachelor’s degree in mathematics and African American Studies from the University of North Carolina. He currently resides in North Carolina with his wife, Katie, and their two children.

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Catalyze is hosted and produced by Sarah O’Carroll for the Morehead-Cain Foundation, home of the first merit scholarship program in the United States and located at the University of North Carolina at Chapel Hill. You can let us know what you thought of the episode by finding us on Twitter or Instagram at @moreheadcain or you can email us at [e-mail].