11 : Stop Missing 2.5 Billion Daily Searches: Why Your Dental Practice Is Invisible to AI with Emily Richardson

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Today’s Dental AI and Tech Guest

Emily Richardson is the co-founder of KNWN and creator of Dual Web, an AI search optimization platform. With a background in marketing and sociology, Emily has worked on both the agency and client side for companies that have gone public, before pivoting into AI full-time over two years ago. She now focuses on helping brands—especially local businesses—rank in AI search platforms like ChatGPT, Gemini, Claude, and Perplexity.

Episode Overview

This episode dives into the future of AI search and what dental practices need to do now to show up in AI-generated results. Emily explains how AI platforms gather and rank answers, the difference between traditional SEO and Answer Engine Optimization (AEO), and why speed, structure, and content format matter for AI visibility. We also discuss her company's innovative "Dual Web" technology, which creates an AI-optimized version of your site to boost accuracy, reduce hallucinations, and secure top placement in AI overviews.

Downloadable Resources

• The Power of AI in New Patient Acquisition: https://info.mysocialpractice.com/power-of-ai-ebook
• What Dental AI Can and Can’t Do: https://mysocialpractice.com/2025/07/dental-ai-can-do/
• Forget SEO: Mastering GEO for Dentists: https://info.mysocialpractice.com/forget-seo-for-dentists-ebook

Companies & Resources Mentioned

• KNWN: https://knwn.app/
• My Social Practice: https://mysocialpractice.com/
• Annie AI: https://mysocialpractice.com/annie-ai/
• ChatGPT: https://chat.openai.com/
• Perplexity AI: https://www.perplexity.ai/
• Google Gemini: https://gemini.google.com/
• Claude: https://claude.ai/

If you’d like to be involved in the Dual Web AI Search Optimization Case Study mentioned in this episode, email Adrian at [email protected] or Emily at [email protected].