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How Airbnb Hacked Craigslist for Viral Growth
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This story was originally published on HackerNoon at: https://hackernoon.com/how-airbnb-hacked-craigslist-for-viral-growth-24l35eg.
Not only did they completely revolutionize and redefine travel as we know it, but Airbnb was also one of the first-ever true “Unicorns”.
Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #sales, #marketing, #sales-and-marketing, #digital-marketing, #content-marketing, #startup-marketing, #b2b-sales, #marketing-strategies, #hackernoon-es, and more.
This story was written by: @scottdclary. Learn more about this writer by checking @scottdclary's about page, and for more stories, please visit hackernoon.com.
Airbnb was one of the first-ever true ‘Unicorns”, achieving a billion-dollar-plus evaluation. It's not a surprise that startups are emulating and unpacking their business model to try to replicate their success. Here are a few lessons we can learn from Airbnb’s Craigslist strategy. Be unconventional, don’t overcomplicate a customer acquisition process, and keep it simple. Do boring things that work, and growth doesn't have to be sexy.
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