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Improving Profitability by Improving Your Product
Manage episode 433625302 series 3418332
A tartalmat a Chris Cooper biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Chris Cooper vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
I'm a product guy.
I want to believe that if I keep making my product better, I'll make it more profitable.
Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it.
But there are SOME ways that improving your product CAN make it more profitable:
Being the best in class creates a huge advantage, because the best clients will ascend to your service (if they know about it.)
Tactically, you can also try:
- Outcome-based pricing
- Pursuing greatness as a marketing strategy.
- Improving client retention by improving client outcomes.
I walk through all of this on today's episode!
Connect with Chris Cooper:
Website - https://businessisgood.com/
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