289: How We Used the X-Matrix to Create a Strategy for Our Online Course

Business Infrastructure - Curing Back Office Blues

In the last episode, you learned about the X-matrix – a powerful visual tool to link strategy with execution. Now it’s time to learn how to use one to create your strategic growth plan!

Don’t worry, we won’t leave you alone! You can actually listen to our producer and host, Alicia Butler Pierre, as she describes how we completed an X-matrix to assist you in creating your own. In this episode, Alicia explains the events leading to the development of our long-term strategy to convert our business model from being 100% consulting to 100% training.

This shift in our business model laid the foundation for completing our X-matrix. It also includes our idea for an online course that we were able to vet and validate thanks to the Lean Canvas tool described at the beginning of this season.

Also included in this episode is:

• An explanation of how to complete an X-matrix,
• How to use the S.M.A.R.T. method to define strategic goals,
• A demo of our X-matrix, and
• Discussion of the action plans required to implement strategic goals.

Be sure to download the free X-matrix template provided in the show notes so that you can follow along. Good luck!

𝐏𝐥𝐞𝐚𝐬𝐞 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

© 2024. The Business Infrastructure podcast is sponsored by Equilibria Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.