Elevate Your Client Experience with Tech that Gets Personal, with Mike Liu

Business Habitat with Sam Dean

Episode 113 of The Business Habitat podcast takes a bit of a different slant this week, as Sam is joined by Co-Founder and CEO of FreeFuse, Mike Liu. Headquartered in Los Angeles, FreeFuse is an interactive video platform which allows the user to build personalised digital communication, for a multitude of purposes such as corporate training and education, digital content and videography or sales and marketing activities and product demonstrations. In this conversation, Sam and Mike discuss the origins and inspiration behind FreeFuse, as well as the benefits of this type of technology in promoting both client and employee engagement.

With a background in Engineering, Mike explains how both his education and the inspiration for FreeFuse were founded in his early experience of Lego building blocks and “choose your own adventure” books. He pursued Engineering whilst always having an eye on entrepreneurial platforms such as the early days of Facebook.

Keen to make a direct impact on people’s lives, Mike explored a couple of business options before landing on the concept of FreeFuse and the idea of adaptive learning and education tools. Despite strong positive feedback from students, Mike and his partners struggled to gain a foothold in the education system and targeted their marketing towards business instead, recognising the need for ongoing learning in the corporate sector.

Mike explains his desire to create technology that people love and that solves a problem, and how FreeFuse enables businesses to develop immersive experiences for both internal and external stakeholders. Sam and Mike discuss the training opportunities brought about by allowing people to experience decision making in real time, as well as the potential for illustrating the complexities of professional services to clients.

You’re invited to “choose your own adventure” as you tune in to this podcast and gain a better understanding of how technology can help you in your business, and the myriad of possibilities that await.

Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a 30 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation