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#71. The Deeper the Trust, the Greater the Brand
Manage episode 311587250 series 3147923
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Whether we like it or not, we're all in the business of sales. From trying to convince your kiddo to eat their veggies at dinner to trying to persuade an investor to hand you millions of dollars to market your app - you're still selling something. But to sell anything, you need trust. And to be trusted, you need to be well-branded. How do you get there? Let's break it down...
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