How to Market and Build a Thriving Web3 Community with Shardeum’s Kelsey McGuire

Building Web3

In this episode of the Building Web3 Podcast, Jax Dwyer sits down with Kelsey McGuire, Chief Growth Officer at Shardeum, to explore the ins and outs of marketing a successful Web3 project. Discover key insights on Web3 marketing, community building, authenticity, and maintaining transparency while scaling a Layer 1 blockchain (L1) like Shardeum. Kelsey shares valuable lessons from her experience with companies like Consensus and CoinFund, discussing the importance of outreach, engaging digital channels, and setting realistic expectations for your audience.
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Chapters
00:00 Authenticity and Realistic Expectations in Web3 Marketing
03:06 Lessons from Prestigious Companies
06:11 The Importance of Community Engagement
08:55 Growing a Global Community
12:04 Utilizing Multiple Marketing Channels
14:54 Creative Strategies for Differentiation
18:04 Navigating Marketing Challenges in Web3
20:46 Overrated or Underrated: Marketing Channels
24:04 The Future of Web3 Marketing
27:08 Skills for Success in Web3 Marketing
29:54 Opportunities for Innovation in Web3 Marketing
33:12 Connecting with the Community
35:54 Final Thoughts and Resources
You'll also learn how Shardeum is differentiating itself in the competitive Layer 1 (L1) landscape by focusing on community-first approaches, low gas fees, and dynamic state sharding. Whether you’re a Web3 marketer, blockchain developer, or crypto enthusiast, this conversation offers actionable strategies for boosting brand engagement, navigating regulatory compliance, and building trust through transparency.
Key Topics:
Web3 Marketing Strategies
Community Building in Blockchain Projects
Outreach and Digital Channels for Web3 Growth
Overview of Shardeum's Layer 1 Blockchain
Authenticity and Transparency in Web3 Community Engagement
Global Brand Engagement and Scalability in Blockchain
Understanding Shardeum, Layer 1, and Scalability Solutions
Using Community-first Approaches and Events for Growth
If you’re interested in how to market and scale a blockchain project, this episode is packed with expert advice and practical tips. Subscribe for more insights on Web3 marketing, crypto community growth, and scaling projects in the decentralized ecosystem!
Keywords: Web3, marketing, community building, authenticity, transparency, digital channels, Shardeum, Layer 1, blockchain, scalability, low gas fees, dynamic state sharding, crypto, crypto marketing, outreach, decentralization, brand engagement, blockchain developer, Web3 marketer, Web3 growth, regulatory compliance, crypto community, community-first approaches, Layer 1 blockchain, crypto scalability, marketing strategy, Web3 ecosystem, crypto growth