))
Lisa Caputo, CMO of Travelers: Empathy Meets Innovation
Manage episode 493562725 series 3478229
A tartalmat a MMA Global / LightningPod biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a MMA Global / LightningPod vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Watch this interview on YouTube
—
"You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience Officer at Travelers. "To me, that's a magic combination."
And there's one more ingredient missing from the recipe, which Lisa has learned over a career spanning broadcast journalism, the White House, and corporate America: The willingness to stay curious and embrace change.
Today on Building Better CMOs, she shares insights on transforming customer experience at Travelers, the four-legged stool of "Big M marketing," and the critical role of leadership in driving organizational change. She and MMA Global CEO Greg Stuart also discuss the value of measurement in demonstrating impact, what she learned from working for Bill & Hillary Clinton, and how to foster an environment of empathy.
Correction: Travelers is 170 years old, not 161.
This episode was produced and edited by Eric Johnson from LightningPod.fm.
Follow Building Better CMOs in your podcast app
Subscribe on YouTube
Rate & review the podcast
Links:
47 epizódok
Megosztás
