))
Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation
Manage episode 474825237 series 3478229
A tartalmat a MMA Global / LightningPod biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a MMA Global / LightningPod vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Watch this interview on YouTube
—
"If you want to get to the next level, you need to understand what motivates you," says Alex Craddock, Chief Marketing and Content Officer at Citi. "As you get more senior ... your role does change. And if you want to continue to grow, you need to be able to find a reward in it beyond just the joy that you have in marketing as a discipline."
Today on Building Better CMOs, Alex talks with MMA Global CEO Greg Stuart about the need for a strategic approach to content creation, the evolving role of CMOs in driving business growth, and how to articulate marketing's value in business terms that resonate with other executives, ensuring that marketing is seen as a strategic driver rather than mere sales support. They also discuss career development, risk-taking in corporate environments, and how AI can amplify human capabilities and accelerate marketing impact.
Follow Building Better CMOs in your podcast app
Links:
This episode was produced and edited by Eric Johnson from LightningPod.fm.
47 epizódok
Megosztás
