What Are the First Steps of an SEO Plan - Viktoria Altman

BSPE Legal Marketing Podcast

From BSPE Legal Marketing - In this insightful episode, we explore the crucial starting points of an SEO strategy as outlined in our article 'What Are the First Steps of an SEO Plan'. This podcast is designed to help law firms understand and implement the foundational aspects of SEO to enhance their digital presence. We begin with a thorough competitor analysis, assessing their Google My Business listings, reviews, photos, and posts. This initial step provides valuable insights into how competitors optimize their online profiles and what your firm can do to gain a competitive edge.

We delve deeper into the specifics of analyzing competitor websites, where we identify the types of content that are driving traffic and the effectiveness of their URL structures. This analysis helps us pinpoint successful SEO tactics and potential gaps in content that your firm could exploit. By examining the top-ranking pages, we can guide you on how to create more comprehensive and engaging content that not only matches but exceeds the quality found on competitor sites.

The podcast also covers the importance of maintaining a consistent Name, Address, and Phone Number (NAP) across all directories, which is vital for local SEO success. We discuss the benefits of using citation audit services to ensure accuracy and consistency in your firm’s listings. The correct categorization in Google My Business and the strategic use of posts and photos are also highlighted as key steps to improve your firm's online visibility and engagement.

Lastly, we outline the subsequent actions to take after the initial steps of the SEO plan, which include implementing on-page and off-page optimizations and continuously monitoring the results. We stress the importance of creating high-quality backlinks, engaging content, and refining technical SEO aspects such as website speed and mobile-friendliness. This episode is packed with actionable advice and practical tips to kickstart your law firm’s SEO journey, ensuring you stay ahead in the competitive legal market. Tune in to gain a comprehensive understanding of how to effectively set up your SEO foundation and drive tangible results.
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