#3 The $1Tn Opportunity in B2B: Heidi Messer on Why You Shouldn’t Feel Like You Are Going from Indoor Plumbing at Home to an Outhouse at Work

Broadmic Startup Shortcuts

Want to build a big, disruptive business that improves lives and make a lot of money in the process? Meet Heidi Messer, an extraordinary NYC entrepreneur who sold LinkShare, a decade ago for $425 million, but when she was pitching the buisness to investors in the mid-90s, she had to have a slide in her investor pitch deck, “what is the internet and why should you care.” Fast forward to today: Heidi is on her way to disrupting a whole new industry in enterprise sales. LinkShare was just a preview to “the main show”, Collective[i], her new company in big data, a $1 Tn market opportunity. You will hear why she thinks B2B is such an exciting place to be, where she describes the dichotomy that people experience going from home to work, where they spend the majority of their time, “it’s like you go from indoor plumbing at home to an outhouse at work.” You will also hear why she started what’s been described in the press as “New York’s most exclusive women-only poker game” (spoiler alert: to help women become better networkers). Heidi’s powerful insights into how networks are changing the world, will change the way you think about your business and social networks.

Notes

Open letter to the VC Who Can’t Find Any Women to Work at His Firm by Davida E. Arnold, She Knows

Inside a Poker Night for Female Power Brokers by Jaclyn Trop, Forbes

The Cost of Slow by Collective[i], Medium

If You’re Trying to Be “Data-Driven,” You’re Doing it Wrong, by Collective[i] Medium

Why Sales Leaders Are the New Tech Moguls by Collective[i], Medium

Additional Reading

Are Big Data Career Paths Attracting More Women to Tech? by Rachel Wolfs, HuffPo

Madeleine Albright on Barriers Broken and Barriers that Remain Wall Street Journal

56% Of Enterprises Will Increase Their Investment In Big Data Over The Next Three Years by Louis Columbus, Forbes

Ready Player One by Ernest Cline

Big Data Baseball by Travis Sawchik

Superintelligence: Paths, Dangers, Strategies by Nick Bostrom

Guest bios & transcripts are available on www.broadmic.com.